For marketing and communication managers, improving the organization of resources and processes to address the complexity of marketing and communication actions is a crucial challenge.

The search for graphical material, the tedious consolidation of planning tables or the effort-intensive coordination and review cycles to ensure Corporate Identity are processes devouring lots of time which is in turn missing to complete other activities.

• Global companies have to deal with multiple brands, multiple markets and sophisticated promotional activities. Their marketing investments are significant and value for money is required.
•  A myriad of actors contribute to the overall marketing launch creating an interaction complexity
• Sales and marketing materials grows exponentially and become technically complex to manage (multiple formats for images, text, videos).
• Automation of parts of marketing and communication activity can produce significant labor savings and time-to market reduction for global companies.

The IPSEITE platform is the basis for every customer-specific marketing solution. It is a scalableWeb-based hosted solution to store, manage and automate marketing and communication activities at a company scale.