Marketing Process Optimization Solutions is defined by Frost and Sullivan as “a value chain of product suites that offer organizations the ability to execute marketing functions including planning, print and digital media creation, resource budgeting, archiving marketing content and digital media, distribution, workflow management and performance measurement and analysis« .
From a practical point of view, we consider two major actions to be completed in order to successfully achieve a MPOS implementation in the large scale companies: Marketing Process Optimization and Media Asset Management.
Marketing process Optimization
Operational monitoring of production campaigns, tracking of mockups provided by the agencies and studios, management of deadlines are all tasks to be performed by operation marketing managers. They are mostly handmade and very traditional. The result is a waste of time, errors, lack of global vision and ultimately a decrease in the efficiency of resources allocated to marketing as soon as the activity increases.
Managing the production process and articulating Marketing and Communication actors can save money and drastically improve the quality of monitoring. It is thus possible to react immediately when opportunities open up, change priorities, fine control costs, anticipate resource allocations.
All that is now well mastered in the production of goods becomes possible for content production.
Media Asset Management
For international companies that must manage multiple brands, multiple markets and sophisticated promotional activities, the organization of the media is essential. Their investments in marketing and communication are significant: they must be capitalized under penalty of being lost.
Media search is the engine of memory brands. Find it in a while image that illustrates the launch of a new product line, broadcast on social networks the clip of the event to take place just at the other end of the world, synchronizing the displays of key product of the year in all markets and all languages, respecting the legal constraints.
All this as Media Asset Management brings to your business.